ATOMIC HARDZ CRANK 38 MID

The Atomic Crank is a go-to lure for anglers who take their estuary fishing seriously. A longtime favorite for chasing bream, bass, and other inshore species, this lure has built a reputation that competitors have tried to copy—but just can't match.

Its signature wide wobble and tight rolling action make it stand out underwater, while the built-in rattle adds just the right amount of noise to trigger hard strikes from cautious fish. It's best fished slow and steady, giving you a lifelike action that estuary predators simply can’t resist.

Whether you’re working the flats, fishing oyster racks, or creeping along the edges, the Atomic Crank delivers time and time again. It's reliable, proven, and a must-have in any estuary angler’s tackle box.