BERKLEY GULP GEL RUB ON SCENT 35ML TUBE

Thirty years of science and on-water testing packed into one powerful tube—Berkley Gulp! Gel Scent is pure bite-triggering magic.

Now you can take the legendary Gulp! scent beyond soft plastics and apply it to anything—hardbodies, jigs, vibes, you name it. Enhanced with UV for extra visual appeal, this formula doesn’t just smell right to fish, it looks right too.

Just squeeze, rub it on, and you’re ready to go. Whether you’re in fresh or salt, it’s the ultimate scent boost for turning followers into biters.

Packaged in a handy 35ml squeeze tube, it’s easy to carry and impossible to fish without once you’ve tried it.